Visual Identity for EDS
The Everyday Design Studio led by Prof. Ron Wakkary is a design research studio exploring the nature of interaction design in response to everyday practices (home life, DIY, amateur experts, hobbyists, etc). The design of the logo reflects these practices through its modular and simplistic style. At the same time it has a creative touch since the logo can be seen in two ways, 2D and 3D – thus representing the creative nature of design.
The following pictures show give you an insight into the the development process – from the first digital sketches to the final design.